Our relationship with iDonate started as a unique engagement. When they came to us, they had just completed a rebrand with another agency two-months prior. The CEO shared four concise statements to us: "I don’t like it. It need it to be fresh. It doesn’t feel like us. Help us.” So my team took on the task of asking all the questions to ensure we didn’t complete the project and still left him with the same feeling.
We leveraged all of the existing assets and upleveled them with a new color palette, design elements, and brand voice.
