For the Winter 2016 collection, we took inspiration from the year end and the need to find respite. Whether you find it on the edge of a city or in the solitude of the outdoors, air brings clarity, refreshes and reminds us what is truly important. We ventured to Norway get into the elements, back to our breath and explore the air out there.
We created a hybrid catalog and magazine that featured campaign photography, product features, interviews and cold weather performance tips from athletes and meditation exercises from mindfulness experts. This limited run 110-page print piece was seeded to press and influencers as well as placed within flagship stores. The piece included a scratch and sniff page of Norwegian mist and tear away postcards to send to friends.
My Roles & Responsibilities
creative direction, brand strategy, activations, 360 campaign, marketing communications, art treatment, shotlist development, on-set art direction, selects, post-production, digital and print design, and pre-press
