Alaska Air Group partnered with Opus to create a brand experience for all primary customer-facing employees, launching the company’s Alaska Beyond campaign and activating a workforce of brand passionates.
My team was tasked with designing an ancillary space with uniquely curated company artifacts that would inform Alaska Air Group employees of the company’s rich history and future vision as they grew. The primary focus was to reinforce the legacy of Alaska Air Group and how it was the foundation for how it has scaled and evolved.
My Roles & Responsibilities
creative direction, art direction, human-centered design, environmental design
Credits
David Lemke – EVP, Creative Services Liz McCoy – Director of Creative Operations LeaAnne Clifton – Project Manager Jasmine Illingworth – Sr. Project Manager Michael Kingery – ACD / 3D Designer Jericho Castillo – 3D Modeler Bryant Aguilar – 2D Designer Nicole Worthington – 2D Designer
