Dell EMC

Experiential Design

 

With technology being an ever-driving force that continually changes the way we live our lives. The business landscape of today will look radically different in ten years’ time. “Experience Future-Ready” showed attendees how their personal and business lives are already being future-proofed.

Attendees entered a space defined by twenty-four towering LED structures, arching 20 feet overhead, displaying animated infographics on an array of topics heralding the age of digital transformation—cloud, mobile, the Internet of Things, cybersecurity, and others.

A 6-foot model city anchored the exhibit, displaying projection-mapped content on each visible surface. Guests explored the city with a tablet-based augmented reality app, connecting their everyday digital lifestyles to the underlying infrastructure of the modern data center. In the area surrounding the model city, guests used touchscreen displays to explore current technology solutions for key industry verticals.

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My Roles & Responsibilities

creative direction, activations, marketing communications

 

Credits

David Lemke – EVP, Creative Services
Jasmine Illingworth – Sr. Project Manager
Michael Kingery – ACD / 3D Designer
Jason Curtis – CD / 3D Designer
Jericho Castillo – 3D Modeler

External Vendors

T3

Anthony Quach